Textron just bought an ATV company!

via Press Release.

BAD BOY® OFF ROAD IS NOW TEXTRON OFF ROAD.

Textron has built some of the most iconic, high-performance machines in the world. From Bell Helicopter to Cessna Aircraft to an arsenal of hard-working industrial, construction and transport vehicles, the Textron name stands for power, performance and military-grade engineering. And that's exactly what you can expect from Textron Off Road.
We're here to take you where adventure lives and where there's work to be done. It's in our blood.

You can stick a fork in the specialized internally carried vehicle for the MV-22. The Marine Corps with a lack of imagination ended up with another short served bastardized jeep that cost way too much and delivered way too little.

What I can't figure is how a warfighting organization that once bragged about all the innovations it brought to warfare could suddenly want gucci solutions instead of knuckling down and doing work.