Ukraine just don't get it and their handlers have lost the audience. Less kill vids showing drones killing soldiers and more of this and they'd get more sympathy...

Kharkiv, Ukraine. Kid in a bulletproof vest is waiting for KFC order
byu/tohich-tohich inukraine

One thing irks me. All these groups fighting worldwide (except the Israelis) tend to focus on their battlefield kills. Hamas in the fight of their lives (finally) don't show the suffering that normal people are going thru (but are they all normal people when they're all Hamas?) but they make music videos of ambushing IDF troops. Ukraine in the fight of their lives shows everything but the thing that would cause people like me to at least pause in their hatred of wasting more money in that country.

The above pic pulls heartstrings (only a little though...I could show many American children that should be dressed the same way as they dodge criminals and drug heads on the way to school).

Zelensky is caught up in his role as "wartime" leader.  Any hints of democracy surrounding his regime are over.

The only thing he SHOULD do is to push images like this.  His constant whining and begging for weapon systems to meet the latest challenge that the Russians are putting forward is pathetic.

He lost the offensive (poorly timed) and he's lost the battlefield initiative.

He's put his country in the position of responding to the Russians, not dictating.  His strategy of carrying out deeper and deeper strikes into Russia is obvious.  Its to illicit a response by Russia that pushes European countries to engage (the US administration wouldn't dare...they have an election to lose and Biden is mentally handicapped due to disease).

In short the Ukrainians have mismanaged the war AND THE propaganda campaign.

They're just awful at this stuff.