Friday, May 06, 2011
Where is the line between support and product endorsement?
I wonder where the line is ethically for the Army Colonel in the video above. Bell Helicopter is making an upgraded OH-58F for them currently and is also in competition to build the next scout helicopter.
With that in mind, does a video like this cross the line?
I hope that someone experienced in military ethics 101 can explain the hows and whys when it comes to the difference here.
Oh and understand: I don't blame Bell Helicopter one bit. They're capitalist and are trying to put the best light on there products possible. What I'm wondering about is where the line is for the military.
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Wholly appropriate for Col Morgan to do and say what he did. I'd lay the 'bad' on Bell for not contextualizing his visit in the video or notes. From last year:
ReplyDelete"The official description of Morgan's actions on Aug. 24 covers more than two single-spaced pages. About 30 U.S. ground troops faced about 100 enemy insurgents armed with heavy machine guns, small arms fire and rocket-propelled grenades.
The document details how Morgan, flying his Kiowa Warrior helicopter, led nine other helicopters in a six-hour battle against a well-disguised enemy operating from lush grape fields and thick-walled, earthen buildings.
Twice, Morgan's team of two helicopters refueled, re-armed and returned to the fight."
Read it all here: http://hamptonroads.com/2010/07/beach-native-awarded-silver-star-heroism-afghanistan