Friday, May 06, 2011

Where is the line between support and product endorsement?



I wonder where the line is ethically for the Army Colonel in the video above.  Bell Helicopter is making an upgraded OH-58F for them currently and is also in competition to build the next scout helicopter.

With that in mind, does a video like this cross the line?

I hope that someone experienced in military ethics 101 can explain the hows and whys when it comes to the difference here.

Oh and understand:  I don't blame Bell Helicopter one bit.  They're capitalist and are trying to put the best light on there products possible.  What I'm wondering about is where the line is for the military.