Reshaping Ground Force Insertion?

Check out this scenario that the USMC is pushing as a future operating concept (via SLD Info)

March 2014: Exercise TALON REACH II whereby a CLT from the training base in Twenty-nine Palms assaulted into an A2/AD environment against enemy positions located on San Clemente Island.
The latest experiment, TALON II, was built around a raid from 29 Palms to San Clemente Island.
According to the tasking:
Among the experiment’s primary objectives were the following:
To assess integrated airborne C5I between a CLT located across multiple aviation platforms;
To assess integrated ground-air C5I between a CLT post-insert and multiple supporting aviation platforms;
To assess the utilization of CLT fires approval processes and control in all phases.
At the heart of the exercise was to secure an airfield to support the concept of distributed STOVL operations as well.
This airfield was 23 kilometers from the enemy’s ASCM sites and required the CLT to conduct an all-night, dismounted movement to contact operation to secure it. In the experiment, the F-35 surrogate, the Cat Bird” was used to provide DAS and other data to the CLT in flight and post-insertion.
And the F-35 working with an Osprey-enabled insertion force could well re-define the meaning of Close Air Support (CAS). The F-35 could enter the objective area prior to the arrival of the CLT, push data back to the incoming force, and then provide fire support, “kinetic” and “non-kinetic,” C2 and ISR support during the insertion and operation.

Read the entire article here.

My question is simple.  Are they serious?  They are testing the validity of sending a Company Landing Team against enemy anti-ship missile sites, in a non-permissive environment using MV-22's as the insertion platform?

Supposedly the F-35 will change the meaning of Close Air Support because it will act as a UAV providing information to the grunts on the ground?

Seriously?

I still believe the idea that you're going to be going after anti-ship missiles and not face a formidable anti-air complex is fanciful at best but lets say it happens that way.  How is F-35's orbiting the area sending back images and other information any different than what we have now with Predator drones?

I am really trying to warm to this Company Landing Team Concept but it has the whiff of bullshit all over it.  What am I missing?