PAK-FA. Why is everyone so jazzed about this pic?

Thanks to Olgerts for the pic!

Educate me people.

I've been seeing this pic in the open comments section and have gotten a few in my e-mail box.

Why is everyone so jazzed about it?

Digital camo?  It's cool but nothing earth shattering.  Because it's the PAK-FA? I try and keep up with the program but haven't heard anything new about it lately.

So why the excitement?  Is something going on that I'm missing?  Does this indicate the program is moving forward and I'm not putting it together?

Fill in the blanks!