I got this forwarded to my by my buddy Bruce (thanks guy...this is just the ticket!)
via Wikipedia...
A talking point in debate or discourse is a succinct statement designed to persuasively support one side taken on an issue.[1][2][3][4] Such statements can either be free standing or created as retorts to the opposition's talking points and are frequently used in public relations, particularly in areas heavy in debate such as politics...I'm thrilled to know that HQ's Marine Corps actually responded to the critics of this program. 'Bout time!
USMC STOVL